Browsing by Subject "Product Design"

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Reading product de(sign): an inquiry into discursive aspects of design culture
(1996) Timur, Şebnem
Every design can be considered as an expression, and every expression conveys meanings to the receiver, of different sorts. The aim of this study is to demonstrate the ways of meaning production and consumption through the material forms of our contemporary culture, focusing on product and graphic design. The product's discourse is articulated and received both through the material being of the object, and its representations or reflections on graphical forms. Firstly, in order to demonstrate the existence of the discourse of the designed item, the process is conceptualized as a process of communication, assigning the production stage the role of encoding and the consumption, that of decoding. Secondly, advertising is included in the discussion as an intermediary level of communication with its own independent system of signification. Thirdly, the relationship between design and language is explored through the efforts of integrating semantics in the design process as a methodology. Then related with the debate on language, the finished product's functioning as a sign within the system of signification of semiotics is discussed. Lastly, examples of different readings of design are presented with implications for future readings.
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Understanding changes and future orientations in design
(2003) Irmak, Orhan
In this study, future orientations in design are proposed. Futures Studies as a field of research on building plausible futures scenarios and proposing policy alternatives for achieving these scenarios in socio-technologic perspectives is analyzed and integrated into design. Design and its expanded relation with technology and social, cultural contexts are examined for having an in-depth understanding of current approaches in design. Under current approaches, design of material objects versus design of immaterial structures, design as process of interaction, localization and customization, enjoyment and pleasure as a part of function, and finally creation of needs and future consumers are presented. In the light of these current approaches, future orientations in design theory, design profession, and design education are obtained.