Browsing by Subject "Praise"

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    Formal features of praise and curse that facilitate the transmission and reproduction of conventional codes in oral culture
    (2007) Terzioğlu, Öykü
    Set phrases of praise and curse ensure the transmission of personal feelings and thoughts, and the protection, intensification and reproduction of value judgements brought into being in a long time period by the collective efforts of folk. Hence, this article is about the verbal devices such as rhythm, repetition, opposition, set compounds, visual elements and allusion that catalyze the transmission of these value judgements in question.
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    Sloganized praises in advertisements
    (2007) Aydın, Hilal
    The function ascribed to the stereotyped, conventional and popular phrases of praise in the oral media, with a view to acting on the target audience, constitutes the focal point of this article. Conventional phrases of praise, just like the catch phrases used in advertisements meant to attract consumers' attention, are seen to be short, to the point, easy to remember and therefore generally rhymed. Thus, these set phrases of praise in question have drawn advertisers' attention and are being widely used in publicities. In these advertisements, the functional relationship between the positive effect that praise creates on the addressees and the main use of publicity, i.e. the psychological inducement of the consumers to buy the relevant goods and the construction of a good image is observed to stand out. It is on these grounds that, conventional phrases of praise are found out to be a convenient tool for he advertising business, both for its formal features and its effects on the target consumer audience. Yet, these phrases are also seen to be transformed and to be therefore apt for an analysis in terms of "secondary orality", a term put forward by Walter J. Ong.