Browsing by Subject "Nonanthropogenic"

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    Participatory food provisioning via emerging technologies: revisiting prosumption and value creation beyond the anthropocene
    (Sage Publications, Inc., 2024-09) Ulusoy, E.; Vicdan, H.; Ekici, Ahmet; Tillotson, J. S.; Hong, S.; Mimoun, L.
    This commentary offers a timely exploration of participatory food provisioning via emerging food technologies. Through an in-depth analysis of case studies of these technologies, we elucidate the changing nature of prosumption in orchestrating food market provisioning. Our investigation highlights a shift toward a non-anthropocentric vision of market provisioning, where value creation transcends human-centered paradigms to include alliances between humans, technology, and nature. By articulating the nuanced dynamics and outcomes of these alliances in the food market, we propose a reimagined perspective on value creation, urging macromarketing scholars to consider the broader implications of technology-driven, participatory food systems. Ultimately, we emphasize the necessity of integrating human and non-human stakeholders in the discourse on value creation, and challenge conventional notions of control, democratization, and sociality within prevailing food-provisioning systems.