Browsing by Subject "Monument"

Now showing 1 - 3 of 3

Open Access
Iconic brands: a socio-material story
(Sage Publications, 2010) Kravets, O.; Örge, Ö.
This article takes the story of a monument to a Soviet brand of cheese as a starting point for discussing the socio-material practices that underlie the elevation of some brands to iconic status in the post-Soviet context. While the literature on iconic or 'symbolically dense' brands primarily focuses on shared meanings and ideas that iconic goods come to stand for, we argue that a material perspective provides a richer and more nuanced understanding of this consecration process. Accordingly, we consider the manifold material forms and practices through which the iconic status of some Soviet goods is constituted and identify (perceived) material constancy, monumentalization and legal codification as three main realms through which the transcendent socio-cultural values of these brands are contested and established. We take the story of a monument to a brand as a challenge to bringing the notion of materiality into a more explicit and dynamic relationship with signification, thus moving from the separation of the two notions. Such a move, we suggest, helps elaborate the role of iconic consumer goods in re-constructing social bonds, community identities and ideology. © The Author(s), 2010.
Open Access
Lighting monuments: reflections on outdoor lighting and environmental appraisal
(Elsevier, 2006-06) Tural, M.; Yener, C.
For more than 10 years, highlighting urban pattern, revealing the artifacts in our surroundings, and providing relationships among the elements of cities, outdoor lighting practice gained more significance. The following study aims at suggesting the needs for monument lighting, taking it as an essential architectural and outdoor lighting issue, and focuses on aspects to be considered both in the approach and application phases by discussing some examples from Ankara, the capital of Turkey. In order to determine approaches in attaining an effective lighting scheme, a case study was conducted. The participants were shown a series of photographs of the Bilkent University Atatürk Monument and its model taken under daylight and artificial lighting conditions, and the differences and tendencies in their perceptional preferences were examined. The results implied that lighting the monument with down-lighting technique is more preferable compared to up-lighting. The findings also suggested that there is no significant perceptional difference on the figure when daylight condition (direction) is imitated using artificial lighting sources. In the analyses, it was also observed that the difference in the incident angle (45° and 60°) of light did not considerably change the perception of participants. © 2005 Elsevier Ltd. All rights reserved.
Open Access
Monument lighting
(2001) Tural, Mehmed Alp
This thesis is related with the concept of monument lighting. It focuses on the interaction between two elements of art; light and the monument, and also the interaction between human and monument regarding the psychological, physical, and sociological factors. The study concentrates on the approach to the problem and discusses the facts that lighting designers and sculptors have to be concerned about in bridging the gap between public and monuments. Rather than expressing general lighting criteria, discussions are carried upon the examples to suggest a better understanding to the topic. The recommendations involve the case studies of two monuments and the evaluation of observer responses among different lighting schemes.