Browsing by Subject "Marketing research--Turkey."

Now showing 1 - 3 of 3

Open Access
The analysis of a new entry into the industrial market
(1996) Sabaz, Serhat
The use of random co-polymer polypropylene (PP-R) in hot water sanitary systems has grown substantially in Europe over the last five years. It is expected that the numerous benefits of PP-r over other materials will help this trend continue, and expand beyond Europe. Ongoing work on standards and specifications promises to further strengthen PP-r pipes' competitiveness. Therefore, the performance of such a new product is worth investigation. Apart from the PP pipe industry, analyzing the overall performance of the whole sanitary pipe sector (Steel and PP pipe) is as important in order to understand major differences. The aim of this study is to analyze the development of a new entry in the Turkish industrial market at a Turkish company that operates as the six largest producer of longitudinally welded steel pipes in Europe. Throughout this study, the market development of PP-r pipes in Europe and in Turkey, together with the various success factors that have contributed to the substitution of traditional non-plastic pipe solutions with PP-R systems in sanitary tap water installations are also introduced. Afterwards, the steps that necessitate a successful entry from the design to launch and the areas where the company shortfall are identified, a new marketing strategy for a successful penetration is developed, and necessary corrections are made for a better competitive action. Finally, in the conclusion part, the internal (company specific) factors that delayed the success of the new product is conveyed.
Open Access
The brand images of Coca-Cola and Pepsi and buying motives of cola consumers: a consumer research study
(1997) Yılmaz, Emre
Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their consumers' needs behaviors and habits so as to satisfy their needs. Aim of this study is to present the current situation of the Turkish cola market, and identify the buying motives and the important factors in decision making process of consumers for cola product and the image of Coca-Cola and Pepsi brands so as to make some proposals that may help to improve the business from Coca-Cola Co.'s perspective.
Open Access
Weak form efficiency of the Turkish gold market
(1996) Chafra, Jamel
In this study, the Weak Form Efficiency Flypothcsis of the Turkish gold market is examined. The period of the study runs from 01/01/1992 to 20/03/1996. This period is divided into four mutually exclusive sub-periods reflecting different stages of the Turkish gold market. Each sub-period's series of gold returns is examined for autocorrelation structure, randonmess, and normality. Furthermore, the Weak Form Efficiency hypothesis is conducted on the overall scries of gold returns. The result obtained is that the Efficient Market Hypothsis of the Turkish gold market does neither hold for the scries of gold returns of the sub-periods nor for that of the overall series. The implications of this result for the current state of the Turkish gold market and the Istanbul Gold Exchange (IGE) arc discussed.