Browsing by Subject "Marketing and quality of life"

Now showing 1 - 2 of 2

Open Access
An extension and further validation of a community-based consumer well-being measure
(Sage Publications, 2008) Sirgy, M. J.; Lee, D.; Grzeskowiak, S.; Chebat, J. C.; Johar, J. S.; Hermann, A.; Hassan, S.; Hegazy, I.; Ekici, A.; Webb, D.; Su, C.; Montana, J.
The goal of this study is to extend the research and further validation of Lee and colleagues' measure of community-based consumer well-being. The measure is based on the notion that consumers experience well-being to the extent that they are satisfied with local marketplace experiences related to (1) shopping for desired consumer goods and services in the local area, (2) preparing locally purchased consumer durables for personal use, (3) consuming locally purchased goods and services, (4) owning consumer durables purchased in the local area, (5) using repair and maintenance services in the local area, and (6) using selling, trading-in, and disposal services in the local area. Data were collected from ten localities in nine countries/states (California, Minnesota, Canada, Australia, Spain, Germany, Switzerland, Turkey, Egypt, and China) using the mall intercept method. The data provided support for the predictive/nomological validity of the measure by providing empirical support for the relationship between the consumer well-being construct and other well-being constructs such as life satisfaction.
Open Access
Well-being in Alternative Economies: the role of shared commitments in the context of a spatially-extended alternative food network
(SAGE Publications Inc., 2017) Watson, F.; Ekici, A.
Alternative economies are built on shared commitments to improve subjects’ well-being. Traditional commercial markets, premised upon growth driven by separate actors pursuing personal material gain, lead to exploitation of some actors and to negligible well-being gains for the rest. Through resocializing economic relations and expanding the recognition of interdependence among the actors in a marketing system, economic domination and exploitation can be mitigated. We define shared commitments as a choice of a course of action in common with others. We empirically demonstrate the existence of shared commitments through an in-depth study of a spatially extended alternative food network in Turkey. Finally, we offer an inductive model of how shared commitments can be developed between local and non-local actors to bring new economies into being and improve the well-being of consumers and producers, localities, markets, and society.