Browsing by Subject "International students"

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    Choosing a higher education destination: marketing of where, why and how?
    (Routledge, 2022-03-13) Collins, Ayşe; Şimşek, H.; Takır, A.
    This study attempts to contribute to marketing services in higher education literature through the relationship between international students’ satisfaction with educational experiences and the necessary adjustments by institutions to augment their services. It also aims to make theoretical contributions by understanding the international students’ satisfaction criteria for university selection and enrolment. The findings of the study offer administrative implications for universities as well, regarding how they could appeal to international students by emphasizing components of institutional branding via online and offline marketing communication tools. Quantitative methodology was employed and data was collected through a survey. Sampling strategy was voluntary participation and 197 international students replied to the survey. Findings indicate that international students use personal contacts and social relations in finding international higher education institutions. Further, international students care about the campus culture (safe or not), the physical infrastructure of the university and library resources provided to students.
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    This is called free-falling theory not culture shock!: a narrative inquiry on second language socialization
    (Routledge, 2013) Ortaçtepe, D.
    Grounded in the framework of second language socialization, this study explores the identity (re)construction of Erol, a Turkish doctoral student in the United States. Drawn from a larger corpus collected for a longitudinal, mixed-method research, the data for this study came from autobiographies, journal entries, and semistructured interviews. Based on a synthesis of inductive-thematic analysis (Boyatzis, 1998), as well as deductive approaches through the use of three sensitizing concepts-investment (Norton, 1995), cultural capital (Bourdieu, 1977), and audibility (Miller, 2003)-Erol's social identity (re)construction was marked with struggle: first, to gain social networks and, second, to be recognized within the target language community. Erol's story, while providing evidence for the role of affective and socially structured variables in enabling language learners' access to social interactions, also draws attention to the need for more research at the discourse level to explore how power relations within speech communities influence the nature of interaction between international students and the host culture.