Browsing by Subject "Information Services"

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    ItemOpen Access
    Dealing with fuzziness in active mobile database systems
    (Elsevier, 1999) Saygın, Y.; Ulusoy, Özgür; Yazıcı, A.
    Current needs of industry required the development of advanced database models like active mobile database systems. An active mobile database system can be designed by incorporation of triggering rules into a mobile computing environment in which the users are able to access a collection of database services using mobile and non-mobile computers at any location. Fuzzy concepts are adapted to the field of databases in order to deal with ambiguous, uncertain data. Fuzziness comes into picture in active mobile databases especially with spatial queries on moving objects. Incorporating fuzziness into rules would also improve the effectiveness of active mobile databases as it provides much flexibility in defining rules for the supported application. In this paper we present some methods to adapt the concepts developed for fuzzy systems to active mobile databases.
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    ItemOpen Access
    Information use behavior of some Turkish firms and their interest in new marketing information services
    (1993) Ertem, Çiğdem
    The main purpose of this thesis is to find out information usage behavior of Turkish business and industry, and assess the acceptability of new types of information services by them. To learn the intentions of companies about information usage in various managerial situations and their ideas about new information services, personal interviews were conducted with eleven information provider organizations and twenty companies located in Ankara. Findings showed that companies value and use external information which can be defined as the collection of marketing research and intelligence. In order to gather marketing intelligence they apply to many sources like distributors, customers, and various publications, while they prefer to conduct research by themselves because of their skepticism to custom marketing research companies. In the light of these findings, four new information services were suggested such as online and recorded media data base services, syndicated research services, and information brokerage services. Since these services are mostly new to Turkish market, their adoption process is investigated and accordingly marketing strategies are suggested.