Browsing by Subject "Hospitality"

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    AI-generated future: what awaits tourism and hospitality with AI-based deep learning technologies?
    (2024-05-04) Collins, Ayşe; Ali, Seyid Amjad; Yılmaz, Semih; Berezina, K; Nixon, L; Tuomi, A
    AI-based technologies are taking the world by storm - rapidly changing the course of many industries from arts to education, healthcare to entertainment, and even areas of life we are yet to discover [1-4]. The application of AI-based technologies is also emerging in travel and tourism industries [5, 6], but remains underexplored as a research area [7-9] when specific and feasible AI applications are considered. This study describes and appraises several emerging AI-based deep learning technologies that are un(der)utilized in tourism fields but promise high utility in the future. Furthermore, potential application areas of these technologies within the context of tourism are detailed. Possible research routes and methodologies to investigate the functionality of AI-based applications are also outlined.
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    Coming to terms with the digital natives: understanding the marketing sensitivities of Genzers as hospitality consumers
    (2024-05-04) Yılmaz, Semih; Collins, Ayşe; Ali, Seyid Amjad; Berezina, K; Nixon, L; Tuomi, A
    As "digital natives", GenZ is set apart from previous generations in terms of its online connectedness. Even though this generation is expected to be the prevailing customer base around the world by 2026, there is a noticeable lack of studies on GenZ's consumer characteristics within the hospitality context. This study investigates the marketing-related factors affecting GenZ's accommodation decisions as well as their consumer sensitivities to contemporary constructs such as brand uniqueness, social media presentability, sustainability consciousness, and cancel culture.