Browsing by Subject "Halo effect"

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Open Access
Impressions based on a portrait predict, 1-month later, impressions following a live interaction
(SAGE Publications Inc., 2017) Gunaydin, G.; Selcuk, E.; Zayas, V.
When it comes to person perception, does one “judge a book by its cover?” Perceivers made judgments of liking, and of personality, based on a photograph of an unknown other, and at least 1 month later, made judgments following a face-to-face interaction with the same person. Photograph-based liking judgments predicted interaction-based liking judgments, and, to a lesser extent, photograph-based personality judgments predicted interaction-based personality judgments (except for extraversion). Consistency in liking judgments (1) partly reflected behavioral confirmation (i.e., perceivers with favorable photograph-based judgments behaved more warmly toward the target during the live interaction, which elicited greater target warmth); (2) explained, at least in part, consistency in personality judgments (reflecting a halo effect); and (3) remained robust even after controlling for perceiver effects, target effects, and perceived attractiveness. These findings support the view that even after having “read a book,” one still, to some extent, judges it by its “cover.”