Browsing by Subject "Graphic arts."

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Open Access
The design of the book as object
(1997) Steel, Jeremy Charles
The book is an important cultural product that, as well as being a site in which text and image can be found, is first and foremost a physical object. To access a text there must always be a physical support through which the text is embodied. When this physical support takes the form of a book, it becomes a designed and coercive space. It also becomes a contributor to the ‘polyvocality’ of the text such that rather than the text being a multiplicity, the book as a whole becomes a multiplicity. This habitation of the text by the materiality of the book occurs because the physicality and visuality of the book helps determine readership. It also contributes to the interpretation and meaning that the reader believes the text possesses. The aim of this thesis is to explore and articulate questions as to how the materiality of the book comes to inhabit the text and what the designer’s response should be. It will be argued that designers should declare their presence in their work, that they should design the whole book and not just the cover, and also that they should seek a design that respects cultural diversity and historical change. The core of this thesis is the nine books I have designed. As such, they are my response to the semiotic and semantic load that the materiality of the book brings to the text.
Open Access
Reading material culture: An analysis of design as cultural form
(2001) Timur, Şebnem
The aim of this study is to explore the possibilities of how the product form conveys meaning, and then how this meaning can be the bearer of any kind of cultural information or inscription upon the object. The reading of the object is discussed within the framework that can be named as the ‘material culture of the everyday.’ Situating and defining design as a product of modernity, specific categories of objects and related theories about the possibility of the modern subject and his subjective relation with the world of objects is discussed. Last of all, following the route of identity, the Turkish tea-pot set and water-pipe is chosen for a deeper analysis for demonstrating the mechanisms or forces that shape these objects of cultural rituals within the dynamics of tradition and modernity.