Browsing by Subject "Graphic Design"
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Item Open Access The design of the book as object(Bilkent University, 1997) Steel, Jeremy CharlesThe book is an important cultural product that, as well as being a site in which text and image can be found, is first and foremost a physical object. To access a text there must always be a physical support through which the text is embodied. When this physical support takes the form of a book, it becomes a designed and coercive space. It also becomes a contributor to the ‘polyvocality’ of the text such that rather than the text being a multiplicity, the book as a whole becomes a multiplicity. This habitation of the text by the materiality of the book occurs because the physicality and visuality of the book helps determine readership. It also contributes to the interpretation and meaning that the reader believes the text possesses. The aim of this thesis is to explore and articulate questions as to how the materiality of the book comes to inhabit the text and what the designer’s response should be. It will be argued that designers should declare their presence in their work, that they should design the whole book and not just the cover, and also that they should seek a design that respects cultural diversity and historical change. The core of this thesis is the nine books I have designed. As such, they are my response to the semiotic and semantic load that the materiality of the book brings to the text.Item Open Access Designing for web and for printed medium: a comparative study(Bilkent University, 2001) Michalski, JakubA thesis comparing two methods of design; the web design and design prepared for the printed medium, covering the physical differences between the two, the methods and techniques of content presentation in both cases, as well, as the perception of the design from the reader’s point of view. Includes a case study.Item Open Access Reading product de(sign): an inquiry into discursive aspects of design culture(Bilkent University, 1996) Timur, ŞebnemEvery design can be considered as an expression, and every expression conveys meanings to the receiver, of different sorts. The aim of this study is to demonstrate the ways of meaning production and consumption through the material forms of our contemporary culture, focusing on product and graphic design. The product's discourse is articulated and received both through the material being of the object, and its representations or reflections on graphical forms. Firstly, in order to demonstrate the existence of the discourse of the designed item, the process is conceptualized as a process of communication, assigning the production stage the role of encoding and the consumption, that of decoding. Secondly, advertising is included in the discussion as an intermediary level of communication with its own independent system of signification. Thirdly, the relationship between design and language is explored through the efforts of integrating semantics in the design process as a methodology. Then related with the debate on language, the finished product's functioning as a sign within the system of signification of semiotics is discussed. Lastly, examples of different readings of design are presented with implications for future readings.