Browsing by Subject "Google"

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    İnternetin ezber bozan ortamında ve yenilikçi dijital pazarlarda rekabet hukuku eğilimleri
    (Rekabet Kurumu, 2015) Gürkaynak, Gönenç; Derya, Durlu-Gürzumar
    Teşebbüslerin internet ortamındaki faaliyetlerinin hızla yayılmasıyla birlikte, bu faaliyetlerde, rekabet hukuku ilke ve parametrelerini geleneksel yaklaşım yerine, daha esnek bir değerlendirmeyle ele alan uygulama yöntemlerini tercih etmenin doğru olup olmayacağı sorusunun önemi artmıştır. Bu çalışmada internet ortamı ve dijital platformların özelliklerinin neler olduğu açıklandıktan sonra Amerika Birleşik Devletleri ve Avrupa Birliği ülkelerindeki gelişmeler ışığında, şu konular incelenmiştir: (i) Özellikle Google’ın ve Apple’ın elektronik kitap uygulamaları hakkında açılan soruşturmalarda rekabet otoritelerinin benimsediği yaklaşım çerçevesinde, teşebbüslerarası anlaşmalardaki fiyat tespitleri; (ii) Google hakkında yürütülmüş olan iki soruşturma ışığında, internet ortamında oluşan pazarlarda hâkim durum ve kötüye kullanılması meselesi; (iii) Google/Motorola Mobility Inc. işlemi bağlamında, rekabet otoritelerinin, internet ortamında faaliyet gösteren teşebbüslerin birleşme-devralma işlemleri hakkındaki yaklaşımı. Çalışmanın sonuç kısmında internet ortamındaki teşebbüs faaliyetleri bakımından rekabet hukukunda gelinen nokta özetlenmiş ve olası açılımlar hakkında önerilerde bulunulmuştur
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    Setting the record straight: a comparative analysis of Google’s organizational identity communication versus the media’s portrayal
    (2020-09) Becerir, Murat Can
    This thesis focuses on how Google uses organizational communication strategies to introduce its organizational identity, products and services in comparison to how mainstream media outlets such as the New York Times and the Guardian portray their corporate identities. Grounded in identity theory, organizational identity, and based on literatures in media and technological advancements, the focus of this case study is comparing and contrasting how an organization uses communication strategies to introduce itself to the public, versus how traditional mass media covers the same organization through content analysis. The goal is to reveal the effectiveness of organizational communication strategies and practices. By designating organizational identity differencies, the thesis makes inferences on how Google can strengthen its portrayal of identity and adjust its attitude towards certain notions.
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    Steady-state analysis of Google-like stochastic matrices
    (2007) Noyan, Gökçe Nil
    Many search engines use a two-step process to retrieve from the web pages related to a user’s query. In the first step, traditional text processing is performed to find all pages matching the given query terms. Due to the massive size of the web, this step can result in thousands of retrieved pages. In the second step, many search engines sort the list of retrieved pages according to some ranking criterion to make it manageable for the user. One popular way to create this ranking is to exploit additional information inherent in the web due to its hyperlink structure. One successful and well publicized link-based ranking system is PageRank, the ranking system used by the Google search engine. The dynamically changing matrices reflecting the hyperlink structure of the web and used by Google in ranking pages are not only very large, but they are also sparse, reducible, stochastic matrices with some zero rows. Ranking pages amounts to solving for the steady-state vectors of linear combinations of these matrices with appropriately chosen rank-1 matrices. The most suitable method of choice for this task appears to be the power method. Certain improvements have been obtained using techniques such as quadratic extrapolation and iterative aggregation. In this thesis, we propose iterative methods based on various block partitionings, including those with triangular diagonal blocks obtained using cutsets, for the computation of the steady-state vector of such stochastic matrices. The proposed iterative methods together with power and quadratically extrapolated power methods are coded into a software tool. Experimental results on benchmark matrices show that it is possible to recommend Gauss-Seidel for easier web problems and block Gauss-Seidel with partitionings based on a block upper triangular form in the remaining problems, although it takes about twice as much memory as quadratically extrapolated power method.
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    Steady-state analysis of google-like stochastic matrices with block iterative methods
    (Kent State University, 2011) Dayar, T.; Noyan, G. N.
    A Google-like matrix is a positive stochastic matrix given by a convex combination of a sparse, nonnegative matrix and a particular rank one matrix. Google itself uses the steady-state vector of a large matrix of this form to help order web pages in a search engine. We investigate the computation of the steady-state vectors of such matrices using block iterative methods. The block partitionings considered include those based on block triangular form and those having triangular diagonal blocks obtained using cutsets. Numerical results show that block Gauss-Seidel with partitionings based on block triangular form is most often the best approach. However, there are cases in which a block partitioning with triangular diagonal blocks is better, and the Gauss-Seidel method is usually competitive. Copyright © 2011, Kent State University.