Browsing by Subject "Focus Groups"

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    A case study on the application of qualitative research in consumer behavior
    (1996) Hatiboglu, Nevra
    Qualitative studies are often used to examine consumer attitudes and behaviour in relation to a product categoiy or service, usually with the aim of understanding consumer relationship to a brand. This study examines the use of qualitative research in obtaining insights about the perceptions, feelings, and manner of thinking of consumers utilizing a combination of focus groups and projective techniques with a case study. The subjects of the case study are two radio stations. The meaning of music, the meaning of radio, and the meaning of the two radio stations are discussed with regard to the variables of age and sex.
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    Medicalization discourse and modernity: contested meanings over childbirth in contemporary Turkey
    (Taylor & Francis Inc., 2010) Cindoglu, D.; Cengiz, F. S.
    In this article, we explore the increasing medicalization of birth and the surge in Caesarean sections in order to examine how this phenomenon relates to the dominant modernization discourse on women's lives in contemporary Turkey. We analyze women's modes of resistance and conformity to medicalization of birth through qualitative data from 15 focus groups of Turkish women as well as from physicians and midwives. We found out that Turkish women generally submit to medicalized birth, despite unpleasent experiences of hospital birth. We argue that the discourse of modernization and traditional patriarchy both play a role in women's submission to medicalization of birth; and we demonstrate the patterns through which these discourses collaborate in establishing the meaning of childbirth in Turkey. © Taylor & Francis Group, LLC.