Browsing by Subject "Export marketing--Turkey."

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    Country image: an exploratory study on Turkish exporters' image of Turkey
    (1995) Özdil, Sefa
    The globalization of markets, growing international trade, and emergence of trade blocs increase the importance of international marketing. These developments also underscore the significance of country-of-origin information as a reference in the competitive positioning of products. Exporters are one of the participants in the creation of country image. Exporters' perceptions, thoughts and beliefs about origin country play a considerable role in their market penetration strategy which, in turn, affects customer's perceptions, thoughts and beliefs. In this study we will try to find out exporters' image of their country, Turkey, and their products, how it affects their business, compare it with the foreign customers' image of Turkey,and analyze the findings from the perspective of exporters' marketing strategy in general.
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    Effects of the Customs Union on Turkish textile and clothing industry
    (1994) Tozşekerli, Uğur
    Turkish textile and clothing industries are expected to be affected by the Customs Union from several aspects. In this study, both positive and negative possible consequences of the Union have been evaluated. Besides, some necessary precautions, which can be taken in order to increase the competitiveness of the Turkish textile and clothing industries in the international markets, have been proposed.
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    Export performance of Turkey in the European Union market in comparison to South East Asian countries: (1990-1997)
    (2000) Kotan, Zelal
    Turkish exporters often complain that they cannot maintain a competitive price advantage over South East Asian exporters in world markets. This thesis aims to investigate if relative geographical proximity o f Turkey to the EU market provides a compensating advantage for Turkish exporters selling to this market. In this framework, the study attempts to measure the degree of price competitiveness stemming from the relative proximity of exporters. For this purpose, export similarities between SEAs and Turkey are determined first. The importance of competitiveness on the overall export performance of each exporter is identified by using the Constant Market Share Analysis and then, the degree o f price effect on the competitiveness is found by estimating twostage homothetic demand functions. The proximity advantage o f Turkish exporters relative to SEA exporters is identified by analyzing the difference between CIF import and FOB export prices. The results indicate that Turkey has a price advantage relative to SEA countries in the product group that exhibits the highest degree of export pattern similarity to those countries.
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    Image of Turkey in the minds of Singaporians
    (1995) Dicle, Coşkun K.
    It has been suggested in numerous academic studies that country image forms a crucial part of consumers' product evaluations. Moreover, country image has been found to be negative for developing countries such as Turkey. However, the possibility of changing these negative images and associations through a clear understanding of the aspects of the image, sheds light on to the aim of this study. The main purpose of this study is to clearly lay out Turkey's image and current position in Singapore, extracting the favorable and unfavorable associations Singaporians have. In providing rich information with positioning implications, and a framework for future repositioning efforts, the aim is to enable Turkish stakeholders in developing suitable and effective international marketing strategies towards the region in question.
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    A producer survey on Turkish furniture industry
    (1996) Öğün, Emir Polat
    Turkish furniture industry has been growing steadily since the liberalization of Turkish economy in early 1980’s. However, the industry faces some technological and economical problems which affects the competitiveness of the firms in the global market. The major problems of the firms in the furniture sector is availability and quality of raw materials, and the productivity of labor. Turkish furniture manufacturers can be classified into two categories; small job-shops (workshops) and big firms. Small job-shops are scattered all over the country and their major market is domestic. Whereas big firms market their products domectically, and internationally. In this thesis we have investigasted Turkish furniture industry