Browsing by Subject "Exhibit object salience"

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    The effects of salience and ordinal position of exhibit objects on visitor attention in digital exhibitions
    (Routledge, 2022-06-08) Zıraman, Ayça Turgay; İmamoğlu, Çağrı
    The aims of the present experiments were to investigate the impact of (a) ordinal position, (b) object salience (size and three-dimensionality), and (c) proximity to salient objects on visitor attention in digital exhibitions, and to make comparisons with trends observed in physical exhibitions. The results of two experiments involving 210 participants, conducted using a tablet computer, indicated that (a) the ordinal position and salience effects observed in physical exhibitions were also present in the digital medium; (b) however, the overshadowing effect by the salient objects on the adjacent ones observed in physical exhibitions did not seem to emerge when three-dimensionality was the salience parameter; and (c) the negative impact of the salient object’s presence on the overall attention to the exhibition observed in physical exhibitions seemed to be eliminated in digital exhibition environments regardless of the salience parameter.
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    ItemOpen Access
    Visitor attention in exhibitions: the Impact of exhibit objects’ ordinal position, relative size, and proximity to larger objects
    (SAGE Publications, 2018) Zıraman, A. T.; Imamoğlu, Ç.
    The main aim of the present study was to explore the impact of three stimulus-related variables—that is, ordinal position of viewing, relative size of exhibit objects, and proximity to larger sized objects—on visitor attention and interest in exhibitions. A field experiment that utilized timing and tracking through unobtrusive observation, as well as a questionnaire, was conducted with 120 participants in one control and three experimental conditions. The results suggest that (a) visitor attention declines across ordinal position, being interrupted in the experimental conditions by the presence of a larger object; (b) larger exhibit objects attract and hold more attention than smaller ones, especially those adjacent to (and appear before rather than after) the larger object; and (c) while larger objects attract more attention on an individual comparison, they seem to have a suppressing effect on the overall level of attention to the exhibition compared with the control condition.