Browsing by Subject "Digital culture"

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Open Access
Behavioral changes of the audience by the algorithmic recommendation systems inside video-on-demand platforms considering the example of netflix
(2019-05) Gürmeriç, Can
Digital media revolution has provided new possibilities for different industries globally, in lives of individuals including business related areas, entertainment and personal relations. Technological advancements have sped up these changes, especially with the Internet and computational devices. Convergence of the Internet and existing media elements like telephones and computers have altered media, society and the culture of 21st Century. Traditional media forms like television has started to be affected by these changes as well. Streaming platforms have emerged over the last decades that are providing unlimited access to video or music material for monthly subscription fees. Netflix is one of these platforms which uses algorithmic recommendation systems that analyze user behavior for generating relevant material for each user. Recommendation systems are fundamental elements inside Video-on-Demand services that provide a unique experience for each user. With studies around the world, effects of Video-on-Demand services is being researched over the years, such as its effect on binge-watching behavior among the users. This thesis aims to focus specifically on the effects of algorithmic recommendation systems on the watching behavior of the audience of Video-on-Demand platforms by focusing on Netflix. As to analyze these possible effects, a theoretical background is presented that focuses the steps of these changes happening in the digital media era; followed by a research study conducted by Turkish Netflix subscribers through detailed interviews. Two main behaviors are observed over the study, which are presented in detail within the findings.
Open Access
Comedian podcasters changing the comedy scene through the podcast medium
(2021-12) Yardımcı, Kemal
The particular aim of the current thesis is to shed light on the liberating nature of podcasts as an innovative medium, and its effect on the comedy scene. Ultimately, it is suggested that podcasting is an emerging form of new media that shape the comedy scene, through exemplifying the impact of comedian podcasters on the new and niche audiences. In this thesis, the social and technological impacts of comedian podcasts will be studied by examining the emerging relationship between podcasts and other forms of new media through literature review and case study. The particular focus of the paper is examined in relation to the career of Joe Rogan, the host of The Joe Rogan Experience podcast. Through this examination, it is discussed how new generation comedian podcasters are challenging the conventional understanding of corporate-managed media with independent, self-produced and accessible broadcasts. It is further argued that the authenticity and the wide array of topics offered by these podcasters allow for a greater impact that major networks usually fail to obtain, arguably due to their artificial outlook, and lack of inclusiveness in terms of opinions and people.