Browsing by Subject "Country Image"

Now showing 1 - 2 of 2

Open Access
Image of Turkey in the minds of Singaporians
(1995) Dicle, Coşkun K.
It has been suggested in numerous academic studies that country image forms a crucial part of consumers' product evaluations. Moreover, country image has been found to be negative for developing countries such as Turkey. However, the possibility of changing these negative images and associations through a clear understanding of the aspects of the image, sheds light on to the aim of this study. The main purpose of this study is to clearly lay out Turkey's image and current position in Singapore, extracting the favorable and unfavorable associations Singaporians have. In providing rich information with positioning implications, and a framework for future repositioning efforts, the aim is to enable Turkish stakeholders in developing suitable and effective international marketing strategies towards the region in question.
Open Access
Image of Turkey in the minds of Turks
(1995) Tanrıöver, Şafak
Country image, being an integral part of a country, tremendously affects people's perceptions, preferences and decisions about that country, itself, its products and people. It can be identified and can change over time. Once the image of a country is defined, strategies to manage that image, whether to change the existing image or to create a new one, can be developed. In this study, The image of Turkey, a developing country, in the minds of Turks is explored. It is measured in tenns of thoughts, feelings, perceptions and attitudes, and compared with Europeans' perceived image of Turkey. After defining the image of Turkey, some strategi~s how to manage it are suggested.