Browsing by Subject "Corporate image."

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Open Access
The 'converge' vs, 'fragmentation' dilemma in metaphoric analysis of organizations
(1996) Keskin, Ayşe Müjde
Eight different organizational studies were performed on ANFA, Ankara Fair Limited Company through the lenses of Morgan’s( 1986) metaphors in 1993 before the municipality elections that changed the political party in charge of the municipality. These eight organizational studies were done through eight different metaphors which were introduced in Gareth Morgan’s book, “Images of Organizations”. These were Organizations As ‘Machines’, ‘Organisms’, ‘Brain’, ‘Culture’, ‘Political Systems’, ‘Psychic Prisons’, ‘Flux & Transformation’ and ‘Instruments of Domination’. The metaphoric organizational analysis are considered part of the postmodern approach. According to this approach, the organizational analysis should be able to find the ‘instabilities’ of the ‘formal’ reality of the organization to uncover the ‘difference’ -- multi-dimensions of the organizational reality . The eight metaphoric studies were designed as an experiment. The purpose of this study to test this postmodern proposition of a multifaceted representational reality.
Open Access
Corporate image : a study in establishing visual identity and the analysis of an existing trademark
(1993) Aydınalp, Alper
Organizations are most of the time distinguished by their identities and consumers decide on a product or a service according to an organization's identity and structure. An organization may reflect its identity in many ways but a trademark is the most economic and clearest way of declaring what the organization stands for. It is a visual statement and may give a concise message about the organization. So trademarks have to be custom designed in order to give the correct message and desired image. Here graphic design becomes essential. For visual definition of an organization, a designer's task is to organize the visual elements by utilizing some design issues. These design issues are utilized to reach unity in the visual forms. In terms of corporate image, a unique trademark will contribute to convey a unique corporate image. Unity is essential for all "visual organizations". When we consider a trademark as a visual statement within "corporate design", its articulation becomes essential. The wrong usage of a trademark may cause various damages to the corporate image. By utilizing the design issues the trademark can be analyzed both as a separate entity and also in terms of corporate design. The analysis of a trademark in corporate design will prove to be successful in conveying the desired image and may contribute to maintain the conveyed image.
Open Access
Relationship of interior design with the customer recognition of corporate identity
(2013) Dağlı, Zeynep
A well-established corporate identity may be accepted as an important contributor to corporate success in today’s capitalist world. Corporations are engaging in the process of redesigning their corporate identity to establish a sustainable relationship with their customers. Corporations may use different tools to reflect their corporate identity in a desired manner to their customers and interior design is one of those elements which is commonly used. However the design of the interiors of companies does not always reflect the corporate image and the company's perspective may be different from that of the customer's perspective. This thesis explores the interior design applications on Garanti Bank's branch as a case study to emphasize the importance of interior design in creating corporate identity. This thesis contributes to the investigations regarding the impact of interior design for desired customer perception.