Browsing by Subject "Consumer welfare"

Now showing 1 - 2 of 2

Open Access
An extension and further validation of a community-based consumer well-being measure
(Sage Publications, 2008) Sirgy, M. J.; Lee, D.; Grzeskowiak, S.; Chebat, J. C.; Johar, J. S.; Hermann, A.; Hassan, S.; Hegazy, I.; Ekici, A.; Webb, D.; Su, C.; Montana, J.
The goal of this study is to extend the research and further validation of Lee and colleagues' measure of community-based consumer well-being. The measure is based on the notion that consumers experience well-being to the extent that they are satisfied with local marketplace experiences related to (1) shopping for desired consumer goods and services in the local area, (2) preparing locally purchased consumer durables for personal use, (3) consuming locally purchased goods and services, (4) owning consumer durables purchased in the local area, (5) using repair and maintenance services in the local area, and (6) using selling, trading-in, and disposal services in the local area. Data were collected from ten localities in nine countries/states (California, Minnesota, Canada, Australia, Spain, Germany, Switzerland, Turkey, Egypt, and China) using the mall intercept method. The data provided support for the predictive/nomological validity of the measure by providing empirical support for the relationship between the consumer well-being construct and other well-being constructs such as life satisfaction.
Open Access
Marketing and public policy: Transformative research in developing markets
(2012) Shultz, C.J.; Deshpandé, R.; Cornwell, T.B.; Ekici, A.; Kothandaraman P.; Peterson, M.; Shapiro, S.; Talukdar, D.; Ann V.
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers provide tremendous opportunities to engage in truly transformative research. Toward this outcome, several interactive forces must be understood and addressed during research design, management, and implementation. The purpose of this essay is to provide a synthesis-that is, a framework in the form of a conceptual model-with practical applications to transformative research in developing markets and, ultimately, with the broader objective to stimulate new conceptualizations, research, and best practices to transform consumer well-being. © 2012, American Marketing Association.