Browsing by Subject "Competitive advantage"

Now showing 1 - 4 of 4

Open Access
A case study : analysis of Alke Cilt Estetigi ve Sagligi AS with respect to cosmetic industry and the recommendation of new strategy development
(1996) Ertürk, Mehmet Can
The high profitability and the great potential in the cosmetic sector in Turkey is attracting many firms to this field. According to their scarce resources each firm tries to achieve a competitive position with respect to the others. They select their market segments and marketing strategies to achieve this. Alke Cilt Estetiği ve Sağlığı A.Ş. is a firm that uses party selling method in high price high quality end of the skin-care products of the sector. The company sells the products of Dr. Spiller and Aphrodie Esthétique brands, the latter being recently developed in its own trade name. Alke produces only a little amount of Dr. Spiller products under the trade name of Dr. Spiller. Alke would like to expand the Aphrodie Esthetique’s product lines and produce more of Dr. Spiller products. This thesis analyzes AJke Cilt Estetiği ve Sağlığı A.Ş. with respect to cosmetic industry, and recommends strategies that would increase its market share in skin-care products segment and improve the overall position of the company by entering other segments successfully
Open Access
Human resources: A hidden advantage?
(Emerald Publishing Limited, 2007) Collins, A. B.
Purpose - This study seeks to identify the general characteristics of the profile of staff at five-star hotels, and methods of recruitment, and makes suggestions for improvement in this sector. It is hoped that it will lead hotels to a greater competitive advantage. Design/methodology/approach - Both qualitative and quantitative methods were used to collect and analyze the data. Comparisons were made with existing data in order to determine trends and characteristics of hotel staff. Findings - The results show that there is room for staff improvement and improvement in recruitment methods, even within five-star hotels. All hotels, regardless of their rating, should understand their human resources make-up and what needs to be implemented to retain staff. Practical implications - With these improvements one might better compete for the first time guests and repeat clientele. Other studies should be undertaken on an international basis in order to widen the database. Originality/value - There are few studies that address these particular issues, yet there is still additional room to expand the study and comparisons that need to be performed. It would be advantageous include hotels of a lesser rating in future studies.
Open Access
Rekabet avantajı kuramının tanımlanması ve ölçümlenmesi
(Marmara Üniversitesi Sosyal Bilimler Enstitüsü, 2010) Gençtürk, F. E.; Kandemir, Destan; Koç, Ö. T.; Demirci, I. C.
Üstün performans elde etmek için, rakiplere karşı sürdürülebilir avantajlara sahip olmak prensibi günümüz strateji düşüncesinin temelini oluşturmaktadır. Ancak, bu avantajların neler olması gerektiği konusunda sınırlı ve çelişkili bilgiler bulunmaktadır. Bu çalışmada, sürdürülebilir rekabet avantajlarının neler olduğunu ve nasıl elde edildiğini anlamak için kaynak bazlı firma teorisi temel yapı olarak benimsenmiş ve rekabet avantajı literatürü ile sentez edilmiştir. Araştırmamızda rekabetçi avantaj kuramının literatürde belirlenmiş tüm farklı boyutları sunulmuş ve bunları içeren sermaye bazlı üç ana üstünlük tanımlanmıştır. Önerilen çok boyutlu ölçüm modelinin ampirik testi ihracat yapan 184 Türk firmasının verilerine dayanmaktadır. Ön analizlerle psikometrik özellikleri sınanan ölçekler doğrulayıcı faktör analizinde yapısal eşitlik modeliyle test edilmiştir.
Open Access
The resource matching foundations of competitive advantage: an alternative perspective on the globalization of service firms
(Emerald Group Publishing, 2008) Seggie, S. H.; Griffith, D. A.
Purpose - The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different perspective, that of the globalization of domestic markets and the existence of global segments throughout the world. Design/methodology/approach - The paper uses resource-advantage theory and a congruence approach to suggest that the alignment of resources with consumer needs in the globalized domestic market leads to competitive advantage for the firm. Findings - It can be argued that this alignment will lead to the replication of the competitive advantage across global segments in expansion to new markets. Originality/value - The paper provides two significant contributions to the literature: a new perspective for considering the globalization of services that incorporates the challenges of operating in globalized markets; and develops seven propositions that can serve as a foundation for a stream of research on the globalization of services.