Browsing by Subject "Behavioral intentions"
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Item Open Access Colour, emotion, and behavioral intentions in city hotel guestrooms(John Wiley & Sons, Inc, 2021-10-25) Bilal, Selin Yar; Aslanoğlu, Rengin; Olguntürk, NilgünThis study explores the effects of colours on people's emotional states and behavioral intentions in a real-world city hotel guestroom. For this study, blue, yellow, and gray were selected. According to literature, when it is desired to make a change on colour scheme in hotel rooms, the alteration should be applied to secondary colour while keeping the dominant colour constant. Thus, in this study, the alterations of colour scheme are only applied to bedspread and pillows fabrics. As results indicate, blue and yellow are associated with pleasure and arousal, whereas the gray colour evokes displeasure and no arousal. Yellow and blue are found to cause approach behavior in terms of customer loyalty, while the colour gray is found to cause avoidance behavior in city hotel guestrooms. There is a positive relationship between both pleasure and approach behavior and between arousal and approach behavior. The results can be useful for interior architects, designers, and hoteliers who emphasize touching guests' emotions and increasing approach behavior by creating favorable colour schemes. This study combines colour, emotion, and behavioral intentions in hospitality context which plays an essential role in filling gap in the literature about the effects of colour in a hospitality context.Item Open Access The Influence of DINESCAPE on emotions and behavioral intentions of customers(Bilkent University, 2015-07) Yekanialibeiglou, SepidehThis study explores the impacts of physical environmental items (DINESCAPE) on emotions and behavioral intentions of customers at an upscale restaurant. The theoretical framework is grounded on the Mehrabian- Russell model which suggests that any environment will evoke one of the three emotional states: pleasure, arousal, and dominance. A field study approach is used in this study and conducted with 152 participants who were dining at a restaurant. Among upscale restaurants in Ankara, two branches of Midpoint chain restaurants were selected as the case study to evaluate the influence of the DINESCAPE items in evoking emotional states that have an impact on behavioral intentions of customers. Using the multiple regression analysis, the findings indicated that the facility aesthetic has a positive effect on arousal dimension; layout on arousal and dominance dimensions; table set up on pleasure dimension; and ambience on pleasure and dominance dimensions. Furthermore, the results indicated that table set up and ambience dimensions of DINESCAPE have a direct influence on behavioral intentions. Among customer emotions, pleasure and dominance dimensions were the significant determinants of behavioral intentions.Item Open Access Perceived teachers’ behavior and students’ engagement in physical education: the mediating role of basic psychological needs and self-determined motivation(Routledge, 2020-11-26) Leo, F. M.; Mouratidis, Athanasios; Pulido, J. J.; Lopez-Gajardo, M. A.; Sanchez-Oliva, D.Background: Although several studies that rely on self-determination theory have shown the positive interrelations among perceived need supportive learning environment, needs satisfaction, quality of motivation, and desired outcomes in the context of physical education, only few studies have tested so far the full sequence of relations within a single integrated model. Purpose: The main aim of this study was to test whether indeed needs satisfaction and in turn quality of motivation mediate the relations of need supportive learning environment to physical activity engagement and intentions. Method: Participants were 1120 Spanish students (49.9% males; Mage = 11.70 years; SD = 1.63; range = 10–17 years) from 30 classes out of 13 primary and secondary schools. Results: The multilevel path model showed a positive relation of perceived need-supportive teaching to physical activity engagement and intentions by means of needs satisfaction and autonomous motivation and a negative relation of perceived need-thwarting teaching to engagement and intentions by means of needs frustration and amotivation. Although controlled motivation was found to associate with need frustration and need-thwarting teaching it was not associated with engagement and intentions. Conclusion: the present findings suggest that the type of teaching style employed by the teachers is decisive to achieve positive consequences in physical education students.