Browsing by Subject "Behavioral Intentions"
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Item Open Access Color, emotion and behavioral intentions in city hotel guestrooms(Bilkent University, 2016-06) Yar, SelinThe aim of this study is to explore the effect of colors on people’s emotional states and behavioral intentions in a real world city hotel guestroom. The conceptual framework of the study is based on the Mehrabian- Russell model that suggests that an environmental stimulus from physical environments would create an emotional state which would then elicit behavioral intentions. A field study approach is used and conducted with three different sample groups for three different colors which are blue, yellow and grey. The study is carried out in two phases. This experimental procedure is repeated for each color scheme in the same hotel guestroom with different participants. The results indicate that blue and yellow are associated with pleasure and arousal, whereas grey color evokes displeasure and no arousal. Moreover, yellow and blue are found to reveal approach behavior, while the color grey is found to evoke avoidance behavior in city hotel guestrooms. In addition to these, it is shown that there is a positive relationship between pleasure and approach behavior and between arousal and approach behavior. The results of this study can be useful for interior architects, designers and hoteliers who put emphasis on touching guests’ emotions and behavioral intentions to meet guest expectations, enhance hotelier’s satisfaction and guest’s loyalty.Item Open Access Design factors: the impact of facility aesthetics and layout accessibility on customers' emotions and behavioral intentions in hotel lobbies(Bilkent University, 2016-06) Şahiner, FuldenThe aim of the study is to emphasis the effect of physical environment of interior space on customer's emotions and behavioral intentions at hotel lobbies. Relevant literature in environmental psychology and marketing was reviewed, and conceptual scheme was proposed. Facility aesthetics and layout accessibility were based on servicescape dimensions and categorical dimension approach was used for analyzing customers' emotions, and behavioral intentions were highlighted for this study. A field study approach was used in this study and a survey was conducted with 78 customers of Eyüboğlu Hotel, located in Ankara. Multiple regression analyses were used, and the findings indicated that there is a positive relationship between facility aesthetics and layout accessibility with positive emotions. Moreover, results proved that positive emotions and facility aesthetics have positive relationship with behavioral intentions.