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Item Open Access The "Dominos" that need to fall into place for a reunification of Korea: making sense of a United Korea(Routledge, 2013) Harvey, M.; Kiessling, T.; Moeller, M.With the death of North Korea leader Kim Jong-il, the level of uncertainty will dramatically escalate in an already highly uncertain market. The question becomes, is there a market opportunity for Western organizations, and when should Western organizations attempt to enter North Korea? In addition, there is a large question looming over the potential changes in the country, that being, if and when reunification with South Korea will occur. This article examines the potential of a unified market on the Korean peninsula.