Scholarly Publications - Tourism and Hotel Management

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Browsing Scholarly Publications - Tourism and Hotel Management by Subject "Art museum visitors"

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    Art museum visitor segments: evidence from Italy on omnivores and highbrow univores
    (Ecole des Hautes Etudes Commerciales, 2019) Gürel, Eda; Nielsen, A.
    This study segments the various types of art museum visitor using two-step cluster analysis. It goes beyond a simple demographic categorization of visitors and investigates why people visit museums, in particular what experiences they seek in museums based on their preferences and participation in various leisure activities. The sample was selected from among visitors to two art museums in Genoa, Italy. Face-to-face interviews were conducted with 400 visitors. The resulting 394 useable questionnaires yielded two clusters – Cultural Omnivores and Art Museum Univores – providing evidence for the omnivore/highbrow univore thesis described in the literature. The data suggest that the experiences visitors look for in museums, their preferences regarding various leisure activities, and their attendance at both highbrow and popular cultural events provide an effective means of segmenting art museum visitors. The theoretical contributions and managerial implications are discussed.
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    Art museum visitors: how do they perform class distinction?
    (Routledge, 2024-08-21) Gürel,Eda; Michaud,Maxime
    Previous studies predominantly used sociodemographic factors to categorize art museum visitors, overlooking an in-depth exploration of the motivations guiding their museum experiences and relying heavily on aggregated data. Building upon Bourdieu’s (1984, Distinction: A Social Critique to the Judgment of Taste. Cambridge: Harvard University Press) theory of cultural consumption and Peterson’s (2005a. “Problems in comparative research: The example of omnivorousness.” Poetics 33:257–282. doi:10.1016/j.poetic.2005.10.002; 2005b. “Changing Arts Audiences: Capitalizing on Omnivorousness.” https://culturalpolicy.uchicago.edu/sites/culturalpolicy.uchicago.edu/files/peterson1005.pdf) omnivore/univore theory, this study aims to investigate the distinct segments of art museum visitors, considering their experience expectations and cultural preferences. Specifically, utilizing two-step cluster analysis, we explore the experiences sought by art museum visitors, considering their cultural preferences. Analyzing 411 questionnaires from visitors to Lyon’s premier fine arts museum, two distinct visitor groups emerge. Thus, the findings suggest that conventionally labeled ‘museum-goers’ represent diverse visitor types, emphasizing the holistic importance of considering a combination of factors. The results affirm Peterson's theory adding to the literature that these groups exhibit distinct cultural and culinary preferences, aligning with Bourdieu's social distinction theory. The study offers both theoretical and practical implications.