(Gazi Üniversitesi İletişim Fakültesi, 2017) Atakan-Duman, Ş.; Özdora-Akşak, Emel
This case study focuses on the identity construction process and corporate social responsibility (CSR) efforts of Pet Holding, a Turkish family holding company working in petroleum and gas exploration and extraction as well as in mining, tourism and construction. This study aims to understand how companies determine context and content of their CSR initiatives, the role of CSR in organizational identity construction through qualitative semistructured interviews with the firm’s managers and a quantitative analysis of secondary data. The findings revealed that CSR contributes deeply to organizational identity construction and tends to be influenced by the founder’s personal history and values. The founder’s personality and priorities were found to be critical for any organization’s identity construction, but especially important for family holdings.
