Browsing by Author "Erdem, Orham"

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    Advertising agency scene in Saudi Arabia
    (1998) Erdem, Orham; Tuncalp, Seçil
    Looks at advertising agencies in Saudi Arabia and describes their strengths and the facilities they can offer. Focuses on five major advertising agencies – Tihama for Advertising, Public Relations and Marketing; United Outdoor Advertising Company Ltd.; Raed Marketing and Advertising; Narwah Public Relations, Advertising and Marketing; and Transworld Publicity Limited – and mentions five others. Explores the history of advertising in Saudi Arabia; it's a relatively new industry built on the crude oil boom of 1973, when the Saudis embarked on an intensive economic development programme. © 1998, MCB UP Limited