Browsing by Author "Özdora-Aksak, Emel"

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Open Access
How a turkish bank uses corporate social responsibility to construct its identity? A case study
(İstanbul Üniversitesi İletişim Fakültesi, 2016) Özdora-Aksak, Emel; Atakan-Duman, Ş.
Based on institutional theory, this article aims to understand the corporate social responsibility (CSR) agenda, organizational identity construction, and how both are communicated. To achieve this goal, the study focuses on Garanti Bank’s organizational identity and CSR agenda to develop a deeper understanding of the role of CSR in identity construction and in gaining legitimacy. The researchers analyzed Garanti Bank’s corporate website and social media accounts (Facebook and Twitter) in addition to conducting qualitative in-depth interviews with communication and CSR managers. By engaging in a thematic content analysis, the authors aim to understand how Garanti Bank defines its identity, shows its legitimacy, develops a CSR agenda, and communicates all of these attributes to stakeholders. The study results reveal that ‘technology’ and ‘being first’ are instrumental themes in how the bank positions itself and in gaining a competitive identity. On the other hand, themes related to ‘CSR’ and ‘being ethical’ are instrumental in gaining a moral organizational identity. The results underline CSR initiatives’ role in constructing a competitive, legitimate and moral organizational identity. The thematic content analyses indicated that for Garanti Bank, CSR is one of the most crucial identity themes, and thus it is communicated via all organizational communication channels
Open Access
On the Border of the Syrian Refugee Crisis: Views From Two Different Cultural Perspectives
(SAGE Publications, 2018) Dimitrova, D. V.; Özdora-Aksak, Emel; Connolly-Ahern, C.
Since the Syrian refugee crisis represents the worst humanitarian crisis in modern history, it is critical to examine how global media covered this issue. Focusing on two nations significantly affected by the refugee crisis—Bulgaria and Turkey, this study employs a content analysis to examine differences in refugee portrayals in national media. The results show that Turkish media coverage was more personalized and more likely to emphasize the victim frame. In contrast, Bulgarian coverage was less personalized and more likely to emphasize the administrative frame. The findings are placed within national context and their implications for media framing of refugees are discussed.