This study constitutes a framework, a justification and a proposal for the opportunity to improve the use and efficiency of visualization of architecture in the virtual environment. It seeks a new platform to define architectural design communication. The design process depends upon creation of models and virtual environment offers the medium of exchange where the design model can be shared and criticized by people other than the designer; various analysis can be applied and the results of both can be used to change or improve the design. Possibilities offered by visualization do not fit into the paper-based way of architectural thinking. In order to benefit from the potential of visualization it is required to redefine architecture, architectural design process and architectural terms with respect to the virtual environment. This study introduces a transitional solution between the paper-based and the future ways of thinking in architecture by enabling the designers customize the visualization software according to their purposes.