The sensitivity of German and British tourists to news shocks

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dc.citation.epage27en_US
dc.citation.issueNumber3en_US
dc.citation.spage19en_US
dc.citation.volumeNumber64en_US
dc.contributor.authorErtuna, C.en_US
dc.contributor.authorErtuna, Z. I.en_US
dc.date.accessioned2019-02-06T13:53:48Z
dc.date.available2019-02-06T13:53:48Z
dc.date.issued2009en_US
dc.departmentTourism and Hotel Managementen_US
dc.description.abstractPurpose – This study aims to investigate the impact of news shocks on the growth rate of German and British tourist arrivals in Turkey. Design/methodology/approach – This research utilizes GARCH as a detection device to distinguish the sensitivity of German and British tourists to news shocks, and employs monthly log-differenced tourist arrivals covering the period from January 1996 to December 2006. Findings – The uncertainty about future British arrival rates does not follow any specific pattern. The impact of news shocks seems to have an asymmetric, long-lasting, but decaying, effect on German tourists. The national culture seems to modify the impact of news shocks on visiting decisions; German tourists seem to be more sensitive to news shocks than British tourists. Research limitations/implications – The research covers only British and German tourists’ decisions to visit Turkey. The question of whether the composition of the mean equation substantially alters the variance structure merits further study. Practical implications – The findings suggest that, in the case of an unexpected negative news shock, tourism and travel-related organizations (private and government) should concentrate their mitigating policy responses on news-sensitive nationalities. Destinations that are more susceptible to negative occurrences such as natural disasters or political instability could reconsider their approaches to their target markets by taking into consideration characteristics of national cultures in their strategy. Originality/value – The paper compares, for the first time, non-event-specific sensitivity of national cultures to news shocks and offers practical recommendations for response strategies.en_US
dc.identifier.doi10.1108/16605370910988809en_US
dc.identifier.eissn1759-8451
dc.identifier.issn1660-5373
dc.identifier.urihttp://hdl.handle.net/11693/48965
dc.language.isoEnglishen_US
dc.publisherEmerald Publishing Limiteden_US
dc.relation.isversionofhttps://doi.org/10.1108/16605370910988809en_US
dc.source.titleTourism Reviewen_US
dc.subjectConsumer behaviouren_US
dc.subjectGermanyen_US
dc.subjectInformation mediaen_US
dc.subjectTurkeyen_US
dc.subjectTourismen_US
dc.subjectUnited Kingdomen_US
dc.titleThe sensitivity of German and British tourists to news shocksen_US
dc.typeArticleen_US
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