The impulsive effects created by the use of color on food and beverage packages: their relations with the symbolic meanings of foods and beverages
Date
1994
Authors
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Advisor
Becer, Emre
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Publisher
Bilkent University
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Language
English
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Abstract
The intention of this study is to aiialyze the role of symbolic meanings and physical attributes of foods and beverages reflected by the use of color on their packages in the creation process of impulsive effects.