Consumers’ use of country-of-manufacture information? Norway and the United States : ethnocentric, economic, and cultural differences

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dc.citation.epage193en_US
dc.citation.issueNumber3en_US
dc.citation.spage179en_US
dc.citation.volumeNumber29en_US
dc.contributor.authorHelgeson, J. G.en_US
dc.contributor.authorKurpis, L. H. V.en_US
dc.contributor.authorSupphellen, M.en_US
dc.contributor.authorEkici, A.en_US
dc.date.accessioned2018-04-12T11:05:48Z
dc.date.available2018-04-12T11:05:48Zen_US
dc.date.issued2017en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractThe influence and use of the country-of-manufacture (COM) information on purchase decisions is examined in Norway and the USA in a nonlaboratory setting. Ethnocentrism, dependence on imported products, market size, and cultural difference are variables that may have led to differences in measured behaviors between Norway and the USA. Respondents in Norway showed less ethnocentrism, were less aware of COM, and showed no difference in the rating of COM importance, but cited self-reported COM as a purchase influencing factor more frequently than consumers in the USA. The overarching finding is that COM is rarely used by the studied consumers in actual purchase decisions with little difference found between Norway and the USA. © 2017 Taylor & Francis Group, LLC.en_US
dc.identifier.doi10.1080/08961530.2016.1273812en_US
dc.identifier.issn0896-1530
dc.identifier.urihttp://hdl.handle.net/11693/37202en_US
dc.language.isoEnglishen_US
dc.publisherRoutledgeen_US
dc.relation.isversionofhttp://dx.doi.org/10.1080/08961530.2016.1273812en_US
dc.source.titleJournal of International Consumer Marketingen_US
dc.subjectConsumer behavioren_US
dc.subjectConsumer ethnocentrismen_US
dc.subjectCountry of manufactureen_US
dc.subjectCountry of originen_US
dc.subjectCultureen_US
dc.subjectNorwayen_US
dc.subjectUSAen_US
dc.titleConsumers’ use of country-of-manufacture information? Norway and the United States : ethnocentric, economic, and cultural differencesen_US
dc.typeArticleen_US
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