"The right to be informed", a consumerism issue: study on Romanian consumers of cosmetics

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buir.advisorGer, Güliz
dc.contributor.authorMarginean, Diana
dc.date.accessioned2016-01-08T20:09:52Z
dc.date.available2016-01-08T20:09:52Z
dc.date.issued1992
dc.departmentDepartment of Managementen_US
dc.descriptionAnkara : Department of Management and Graduate School of Business Administration, Bilkent Univ., 1992.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1992.en_US
dc.descriptionIncludes bibliographical references leaves 43-45en_US
dc.description.abstractThis study focuses on the importance of consumerism in general and of consumer protection through the right to information, in particular. A sample of Romanian consumers of cosmetics and grooming products and two companies - a producer of cosmetics and a distributor of cosmetics are interviewed to address this issue. A secondary issue explored is the transformations in the Romanian environment along with an attempt to e.xplore the changes in consumption patterns of the Romanian consumers. The results showed that at present the information provided for the Romanian consumers of cosmetics and grooming products is insufficient and incomplete and there is an acute need for more and detailed information. There is also a need for consumer protection activities on behalf of tlie producing and distributing firms and on behalf of outside consumer protection agencies. Further, overall changes of the average number of items and consumption activities perceived as necessities, luxuries, and consumed and wanted are not significant although perceptions of items alone have changed.en_US
dc.description.degreeM.B.Aen_US
dc.description.statementofresponsibilityMarginean, Dianaen_US
dc.format.extent84 leaves, graphicsen_US
dc.identifier.urihttp://hdl.handle.net/11693/17390
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectconsumerismen_US
dc.subjectright to informationen_US
dc.subjectinformation needsen_US
dc.subjectcosmeticsen_US
dc.subjectgrooming productsen_US
dc.subjectconsumption patternsen_US
dc.subject.lccHF5415.33.R66 M37 1992en_US
dc.subject.lcshConsumers--Romania.en_US
dc.subject.lcshConsumers education--Romania.en_US
dc.subject.lcshConsumers protection--Romania.en_US
dc.subject.lcshConsumers behaviour.en_US
dc.title"The right to be informed", a consumerism issue: study on Romanian consumers of cosmeticsen_US
dc.typeThesisen_US
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