An exploration of Turkish identity and comparison with the image of Turkey

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buir.advisorGer, Güliz
dc.contributor.authorBozdag, İpek
dc.date.accessioned2016-01-08T20:04:55Z
dc.date.available2016-01-08T20:04:55Z
dc.date.issued1996
dc.departmentDepartment of Managementen_US
dc.descriptionAnkara : The Department of Management and Graduate School of Business Administration of Bilkent University, 1996.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1996.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.description.abstractImage of a product plays an important role in purchase decision. This image concept consists of the design, the performance and other attributes of the product as well as its brand name, name of its producer and its country's image. If a nation has a particular self-construction, it will interact with others according to this construction. Therefore, if the nation reflects its constructed self while interacting with others, image of that country according to foreigners will be affected by the national identity. In this study, the identity of Turks, based on the thoughts of Turkish businesspeople and students is explored. The explored identity is compared with the Westerns' percieved image of Turkey. Depending on·· the analysis and comparisons, it is found out that, the foreigner's image of Turkey really reflects their identity and it seems that Turkey's national identity has an effect on the foreigner's image of Turkey. As a result, by considering both the image and identity of Turkey, some recommendations are made to improve the negative image .of Turkey and to occupy a distinct and valued place in the target consumer's mind.en_US
dc.description.degreeM.B.Aen_US
dc.description.statementofresponsibilityBozdag, Ipeken_US
dc.format.extent94 leavesen_US
dc.identifier.itemidBILKUTUPB041223
dc.identifier.urihttp://hdl.handle.net/11693/16994
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectImageen_US
dc.subjectCountry imageen_US
dc.subjectCountry of originen_US
dc.subjectImage of Turkeyen_US
dc.subjectIdentityen_US
dc.subjectNational Identityen_US
dc.subjectTurkish Identityen_US
dc.subject.lccDR432 .B69 1996en_US
dc.subject.lcshNational characteristics, Turkish.en_US
dc.subject.lcshGroup identity--Turkey.en_US
dc.subject.lcshNationalism--Turkey.en_US
dc.subject.lcshPopular culture--Turkey.en_US
dc.titleAn exploration of Turkish identity and comparison with the image of Turkeyen_US
dc.typeThesisen_US
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Dept. of Management - Master's degree