Market orientation and CSR: performance implications

Simple item page
dc.citation.epage284en_US
dc.citation.issueNumber2en_US
dc.citation.spage269en_US
dc.citation.volumeNumber137en_US
dc.contributor.authorKiessling, T.en_US
dc.contributor.authorIsaksson L.en_US
dc.contributor.authorYasar, B.en_US
dc.date.accessioned2018-04-12T10:57:29Z
dc.date.available2018-04-12T10:57:29Z
dc.date.issued2016en_US
dc.description.abstractCorporate social responsibility (CSR) has become of great interest to both researchers and practitioners alike with much discussion on whether the costs outweigh the performance implications. CSR has become a firm strategic tool (not only an ethical concept) as firms recognize that the customer value proposition and CSR is integrated with the focus on how to differentiate the firm from the view of the customer. We utilized market orientation (MO) theory as our foundation for our research as it explains how organizations adapt to their customer environment to develop competitive advantages. With the current customer focus on CSR, MO assists the field in identifying a possible firm differentiation. Our research found that firms that ranked high on CSR correlated positively to performance. We also found our theoretically developed constructs of firm customer orientation (CO) and firm market orientation correlated with the firm adopting CSR. The results also indicated that CSR positively mediates CO and MO to firm performance. As past research had mixed results over the direct relation of MO to performance, our research suggests that CSR may be the missing variable to explain the MO/Performance relationship.en_US
dc.identifier.doi10.1007/s10551-015-2555-yen_US
dc.identifier.issn0167-4544
dc.identifier.urihttp://hdl.handle.net/11693/36923
dc.language.isoEnglishen_US
dc.publisherSpringer Netherlandsen_US
dc.relation.isversionofhttp://dx.doi.org/10.1007/s10551-015-2555-yen_US
dc.source.titleJournal of Business Ethicsen_US
dc.subjectCSRen_US
dc.subjectCustomer interactionen_US
dc.subjectCustomer orientationen_US
dc.subjectMarket orientationen_US
dc.subjectPerformanceen_US
dc.titleMarket orientation and CSR: performance implicationsen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Market orientation and CSR performance implications.pdf
Size:
553.58 KB
Format:
Adobe Portable Document Format
Description:
Full printable version
Download
Collections
Department of Management