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dc.contributor.authorEckhardt, G. M.
dc.contributor.authorBelk, R.
dc.contributor.authorBradford, T. W.
dc.contributor.authorDobscha, S.
dc.contributor.authorGer, Güliz
dc.date.accessioned2022-02-15T13:03:14Z
dc.date.available2022-02-15T13:03:14Z
dc.date.issued2021-11-10
dc.identifier.issn1477-223X
dc.identifier.urihttp://hdl.handle.net/11693/77392
dc.description.abstractIn January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees participated, from all business disciplines, testifying to the strong levels of interest in this topic. Marketing was particularly active, with over 100 participants. In this article, I (Giana Eckhardt, one of the organizers of the event) speak with the marketing break out room facilitators – Russ Belk, Tonya Bradford, Susan Dobscha, Güliz Ger and Rohit Varman – in a wide-ranging conversation about what decolonization means to the field of marketing, and what marketing academics can do if they would like to explore these ideas further. First, we offer a brief introduction to decolonization. Also, a list of resources for the interested reader is presented as well as ideas for further exploration in this nascent domain at the end.en_US
dc.language.isoEnglishen_US
dc.source.titleConsumption, Markets & Cultureen_US
dc.relation.isversionofhttps://doi.org/10.1080/10253866.2021.1996734en_US
dc.subjectDecolonizationen_US
dc.subjectMarketingen_US
dc.subjectColonialismen_US
dc.subjectCapitalismen_US
dc.subjectPedagogyen_US
dc.subjectResearchen_US
dc.titleDecolonizing marketingen_US
dc.typeArticleen_US
dc.departmentDepartment of Managementen_US
dc.citation.spage1en_US
dc.citation.epage12en_US
dc.identifier.doi10.1080/10253866.2021.1996734en_US
dc.publisherRoutledgeen_US
dc.contributor.bilkentauthorGer, Güliz
dc.identifier.eissn1025-3866
buir.contributor.orcidGer, Güliz|0000-0002-7665-046Xen_US


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