The effects of atmospherics on the visitation motives of users in casual dining restaurants

Date

2021-07

Editor(s)

Advisor

Resta, Giuseppe

Supervisor

Co-Advisor

Co-Supervisor

Instructor

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Abstract

As restaurants are not just places for eating out, previous research showed that users’ need for restaurant consumption is driven by various motivations. Very few studies also revealed that the assessment of restaurant attributes differ across these visitation-motives. Thus, the purpose of this study is to investigate the impact of non-food restaurant attributes on user preferences and their visitation-motives in the casual dining restaurant context. Based on an extensive literature review, five dimensions of restaurant atmospherics were selected: interior colors, lighting, ambience, furnishings and layout. A field study approach was used and a total of 172 participants from four casual dining restaurants in Ankara were recruited. Although further research needs to be done, this study shows the cues of potential relationship between restaurant attributes and visitation-motives.

Source Title

Publisher

Course

Other identifiers

Book Title

Degree Discipline

Interior Architecture and Environmental Design

Degree Level

Master's

Degree Name

MFA (Master of Fine Arts)

Citation

Published Version (Please cite this version)

Language

English

Type