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      • Dept.of Interior Architecture and Environmental Design - Master's degree
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      •   BUIR Home
      • University Library
      • Bilkent Theses
      • Theses - Department of Interior Architecture and Environmental Design
      • Dept.of Interior Architecture and Environmental Design - Master's degree
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      The effects of atmospherics on the visitation motives of users in casual dining restaurants

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      Author(s)
      Korucuoğlu, Tilbe
      Advisor
      Resta, Giuseppe
      Date
      2021-07
      Publisher
      Bilkent University
      Language
      English
      Type
      Thesis
      Item Usage Stats
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      Abstract
      As restaurants are not just places for eating out, previous research showed that users’ need for restaurant consumption is driven by various motivations. Very few studies also revealed that the assessment of restaurant attributes differ across these visitation-motives. Thus, the purpose of this study is to investigate the impact of non-food restaurant attributes on user preferences and their visitation-motives in the casual dining restaurant context. Based on an extensive literature review, five dimensions of restaurant atmospherics were selected: interior colors, lighting, ambience, furnishings and layout. A field study approach was used and a total of 172 participants from four casual dining restaurants in Ankara were recruited. Although further research needs to be done, this study shows the cues of potential relationship between restaurant attributes and visitation-motives.
      Keywords
      Visitation motives
      Restaurant atmospherics
      Physical environment
      DINESCAPE
      Casual dining restaurants
      Permalink
      http://hdl.handle.net/11693/76444
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      • Dept.of Interior Architecture and Environmental Design - Master's degree 171
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