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      • Bilkent Theses
      • Theses - Department of Communication and Design
      • Dept. of Communication and Design - Master's degree
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      Analyzing motivation and experience of visitors: a case study of Cermodern Art Center

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      Embargo Lift Date: 2021-01-27
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      Author(s)
      Şahin, Aslı
      Advisor
      Akşak, Emel Özdora
      Date
      2020-07
      Publisher
      Bilkent University
      Language
      English
      Type
      Thesis
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      Abstract
      This study focuses on the motivation and experience of visitors in CerModern Art Center, located in Ankara Turkey. The main concern is to understand which state motivates people to visit the Center, and what they experience there during their visits. It is also aimed to find the effect of special events in increasing the number of visitors to art centers. This thesis is based on two theoretical concepts the push-pull factor theory and the escape-seeking dichotomy. Qualitative and quantitative research conducted through surveys and interviews enabled data to be collected to examine the relationship between motivation and experience of visitors. The first survey focused on the push and pull motivations showing the reasons for visits and it was administered to visitors when they just arrived at the center. The second survey was the experience questionnaire and it was completed by visitors who spent time in the center. Survey findings were analyzed via descriptive statictics and the interviews. This thesis revealed significant results about visitors’ motivation and experiences.
      Keywords
      Art institutions
      CerModern Art Center
      Experience
      Pull-push motivations
      Special events
      Permalink
      http://hdl.handle.net/11693/53940
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      • Dept. of Communication and Design - Master's degree 119
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