Sak handles digital media research through an architectural/urban viewpoint. The main line of argument is that, research on digital media does and can further benefit from socio-spatial research approaches. The chapter starts by explaining briefly the socio-spatial attributes of the digital realm and gives an overview of the ways in which methods and approaches of urban, environmental and behavioral studies are being adopted for media and communication research. Finally, Sak advocates a socio-spatial approach that can be employed by further research on the digital realm.