Exploring the visitors’ perceptions and experiences of museums
Author
Gürel, Eda
Nielsen, Axel
Editor
Kozak, M.
Kozak, N.
Date
2018Print ISSN
2510-4993
Electronic ISSN
2510-5000
Publisher
Springer, Cham
Pages
141 - 155
Language
English
Type
Book ChapterItem Usage Stats
188
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views
145
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downloads
Book Title
Tourist behavior
Series
Tourism, Hospitality & Event Management;
Abstract
In order to increase visitor numbers and survive in the long run, today’s
museums need to understand their visiting publics including cultural tourists.
Therefore, this chapter aims to understand various publics, their perceptions and
experiences of museums by conducting a qualitative research. The study sample
was selected from among the visitors of two main museums in Genoa, Italy. Face-to
face interviews were conducted to gather data on the definition of a museum by the
visitors. The analyses of 372 usable responses revealed seven core elements of
museum visitor experiences which included experiences that provide historical and/
or cultural reminisce and awareness, learning and self-development, exposure to
tangible evidences, sensory stimulation, wonder and discovery, entertainment and
socializing. Implications are discussed relative to marketing strategies.
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http://hdl.handle.net/11693/50856Published Version (Please cite this version)
https://doi.org/10.1007/978-3-319-78553-0_10https://doi.org/10.1007/978-3-319-78553-0