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      Exploring the visitors’ perceptions and experiences of museums

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      Author
      Gürel, Eda
      Nielsen, Axel
      Editor
      Kozak, M.
      Kozak, N.
      Date
      2018
      Print ISSN
      2510-4993
      Electronic ISSN
      2510-5000
      Publisher
      Springer, Cham
      Pages
      141 - 155
      Language
      English
      Type
      Book Chapter
      Item Usage Stats
      188
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      145
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      Book Title
      Tourist behavior
      Series
      Tourism, Hospitality & Event Management;
      Abstract
      In order to increase visitor numbers and survive in the long run, today’s museums need to understand their visiting publics including cultural tourists. Therefore, this chapter aims to understand various publics, their perceptions and experiences of museums by conducting a qualitative research. The study sample was selected from among the visitors of two main museums in Genoa, Italy. Face-to face interviews were conducted to gather data on the definition of a museum by the visitors. The analyses of 372 usable responses revealed seven core elements of museum visitor experiences which included experiences that provide historical and/ or cultural reminisce and awareness, learning and self-development, exposure to tangible evidences, sensory stimulation, wonder and discovery, entertainment and socializing. Implications are discussed relative to marketing strategies.
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      http://hdl.handle.net/11693/50856
      Published Version (Please cite this version)
      https://doi.org/10.1007/978-3-319-78553-0_10
      https://doi.org/10.1007/978-3-319-78553-0
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      • Tourism and Hotel Management 54
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