Newspaper advertising in Saudi Arabia: affective campaigns
| dc.contributor.author | Tuncalp, S. | en_US |
| dc.date.accessioned | 2019-03-28T05:59:00Z | |
| dc.date.available | 2019-03-28T05:59:00Z | |
| dc.date.issued | 1996 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11693/50764 | |
| dc.language.iso | English | en_US |
| dc.source.title | Journal of Int Marketing & Market Res | en_US |
| dc.title | Newspaper advertising in Saudi Arabia: affective campaigns | en_US |
| dc.type | Article | en_US |
| dc.department | Department of Management | en_US |
| dc.citation.spage | 13 | en_US |
| dc.citation.epage | 23 | en_US |
| dc.citation.volumeNumber | 21 | en_US |
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