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      Newspaper advertising in Saudi Arabia: affective campaigns

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      Author
      Tuncalp, S.
      Date
      1996
      Source Title
      Journal of Int Marketing & Market Res
      Volume
      21
      Pages
      13 - 23
      Language
      English
      Type
      Article
      Item Usage Stats
      82
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      http://hdl.handle.net/11693/50764
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