The final destination and the ultimate goal that we put forth in our article is that the Turkish Competition Board should include innovation considerations in its merger control analyses by employing dynamic tools. Accordingly, we contend that the Turkish Competition Board should “set its course to Ithaka” and aim to reach its “ideal state” in its enforcement of competition rules. The Turkish Competition Board should bear in mind that, regardless of how long, arduous and full of hardship the journey may be, each step taken on this path brings it closer to Ithaka and helps it to achieve the fundamental goals of competition enforcement. Without undertaking this adventurous, challenging and lengthy voyage,it is not possible to reach the final destination.