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dc.contributor.authorKarababa, E.en_US
dc.contributor.authorGer, G.en_US
dc.date.accessioned2019-02-11T11:38:19Z
dc.date.available2019-02-11T11:38:19Z
dc.date.issued2011en_US
dc.identifier.issn0093-5301
dc.identifier.urihttp://hdl.handle.net/11693/49236
dc.description.abstractWe examine the sociohistorical formation of the consumer subject during the development of consumer culture in the context of leisure consumption. Specifically, we investigate how an active consumer was forming while a coffeehouse culture was taking shape during early modern Ottoman society. Utilizing multiple historical data sources and analysis techniques, we focus on the discursive negotiations and the practices of the consumers, the marketers, the state, and the religious institution as relevant stakeholders. Our findings demonstrate that multiparty resistance, enacted by consumers and marketers, first challenged the authority of the state and religion and then changed them. Simultaneously and at interplay with various institutional transformations, a public sphere, a coffeehouse culture, and a consumer subject constructing his self-ethics were developed, normalized, and legalized. We discuss the implications of the centrality of transgressive hedonism in this process, as well as the existence of an active consumer in an early modern context.en_US
dc.language.isoEnglishen_US
dc.source.titleJournal of Consumer Researchen_US
dc.relation.isversionofhttp://doi.org/10.1086/656422en_US
dc.subjectBusiness and economicsen_US
dc.subjectMarketing and purchasingen_US
dc.titleEarly modern ottoman coffehouse culture and the formation of the consumer subjecten_US
dc.typeArticleen_US
dc.departmentDepartment of Managementen_US
dc.citation.spage737en_US
dc.citation.epage760en_US
dc.citation.volumeNumber37en_US
dc.citation.issueNumber5en_US
dc.identifier.doi10.1086/656422en_US
dc.publisherOxford University Pressen_US
dc.identifier.eissn1537-5277


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