Applying a transformative consumer research lens to understanding and alleviating poverty
Author(s)
Date
2011Source Title
Journal of Research for Consumers
Electronic ISSN
1444-6359
Publisher
Journal of Research for Consumers
Issue
19
Pages
1 - 9
Language
English
Type
ArticleItem Usage Stats
90
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80
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Abstract
Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.