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      Applying a transformative consumer research lens to understanding and alleviating poverty

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      Author(s)
      Blocker, C. P.
      Ruth, J. A.
      Sridharan, S.
      Beckwith, C.
      Ekici, A.
      Goudi-Hutton, M.
      Rosa, J. A.
      Saatcioglu, B.
      Talukdar, D.
      Trujillo, C.
      Varman, R.
      Date
      2011
      Source Title
      Journal of Research for Consumers
      Electronic ISSN
      1444-6359
      Publisher
      Journal of Research for Consumers
      Issue
      19
      Pages
      1 - 9
      Language
      English
      Type
      Article
      Item Usage Stats
      90
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      80
      downloads
      Abstract
      Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.
      Keywords
      Consumer education and protection
      Permalink
      http://hdl.handle.net/11693/49234
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