Applying a transformative consumer research lens to understanding and alleviating poverty
Date
2011
Authors
Blocker, C. P.
Ruth, J. A.
Sridharan, S.
Beckwith, C.
Ekici, A.
Goudi-Hutton, M.
Rosa, J. A.
Saatcioglu, B.
Talukdar, D.
Trujillo, C.
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Abstract
Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.
Source Title
Journal of Research for Consumers
Publisher
Journal of Research for Consumers
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English