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      The relationship between destination performance, overall satisfaction, and behavioral intention for distinct segments

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      Author
      Baloglu, S.
      Pekcan, A.
      Chen, S.
      Santos, J.
      Date
      2004
      Source Title
      Journal of Quality Assurance in Hospitality and Tourism
      Print ISSN
      1528-008X
      Electronic ISSN
      1528-0098
      Publisher
      Routledge
      Volume
      4
      Issue
      3-4
      Pages
      149 - 165
      Language
      English
      Type
      Article
      Item Usage Stats
      120
      views
      309
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      Abstract
      Destination performance, visitor satisfaction, and favorable future behavior of visitors are key determinants of destination competitiveness. Most empirical work, assuming that overall tourist population is homogenous, investigates the relationships among product performance, satisfaction, and/or behavioral intentions in an aggregated manner. This study investigates these linkages for different segments of Canadian visitors of Las Vegas. The findings confirmed the mediating role of overall satisfaction for both segments and aggregated sample, and revealed variations in linkages and explanatory power of the models. The study concludes that the segment-based approach is more pragmatic because it provides segment-specific implications for destination management and marketing.
      Keywords
      Behavioral intention
      Canadian visitors
      Destination performance
      Satisfaction
      Segmentation
      Path analysis
      Permalink
      http://hdl.handle.net/11693/49066
      Published Version (Please cite this version)
      https://doi.org/10.1300/J162v04n03_10
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      • Tourism and Hotel Management 54
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