The relationship between destination performance, overall satisfaction, and behavioral intention for distinct segments
Author
Baloglu, S.
Pekcan, A.
Chen, S.
Santos, J.
Date
2004Source Title
Journal of Quality Assurance in Hospitality and Tourism
Print ISSN
1528-008X
Electronic ISSN
1528-0098
Publisher
Routledge
Volume
4
Issue
3-4
Pages
149 - 165
Language
English
Type
ArticleItem Usage Stats
120
views
views
309
downloads
downloads
Abstract
Destination performance, visitor satisfaction, and favorable future behavior of visitors are key determinants of destination competitiveness. Most empirical work, assuming that overall tourist population is homogenous, investigates the relationships among product performance, satisfaction, and/or behavioral intentions in an aggregated manner. This study investigates these linkages for different segments of Canadian visitors of Las Vegas. The findings confirmed the mediating role of overall satisfaction for both segments and aggregated sample, and revealed variations in linkages and explanatory power of the models. The study concludes that the segment-based approach is more pragmatic because it provides segment-specific implications for destination management and marketing.
Keywords
Behavioral intentionCanadian visitors
Destination performance
Satisfaction
Segmentation
Path analysis