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dc.contributor.authorShiri, A.en_US
dc.contributor.authorEkici, A.en_US
dc.date.accessioned2019-02-07T08:16:58Z
dc.date.available2019-02-07T08:16:58Z
dc.date.issued2017en_US
dc.identifier.issn2326-5698
dc.identifier.urihttp://hdl.handle.net/11693/48996
dc.description.abstractWe replicate Rosenzweig and Gilovich’s (2012) study on “differential regrets for experiential and material purchases,” according to which people experience regret of action (buyer’s remorse) for material purchases and regret of inaction (missed opportunity) for experiential purchases. Our results suggest that the original findings can be extended to gift giving context. Furthermore, we demonstrate that perceived subjective economic value of gifts explains the different forms of regrets (regret of inaction vs. regret of action) elicited by experiential and material gifts.en_US
dc.language.isoEnglishen_US
dc.source.titleJournal of Marketing Behavioren_US
dc.relation.isversionofhttps://doi.org/10.1561/107.00000044en_US
dc.subjectBusiness and economicsen_US
dc.subjectMarketing and purchasingen_US
dc.titleRegret of action or regret of inaction: examining divergent regret patterns for experiential and material giftsen_US
dc.typeArticleen_US
dc.departmentBusiness Information Managementen_US
dc.citation.spage73en_US
dc.citation.epage80en_US
dc.citation.volumeNumber3en_US
dc.citation.issueNumber1en_US
dc.identifier.doi10.1561/107.00000044en_US
dc.publisherNow Publishers Inc.en_US
dc.identifier.eissn2326-568X


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