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      • Department of Economics
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      The new product development improvement motives and practices of Miles and Snow’s prospectors, analysers and defenders

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      Author
      Laugen, B. T.
      Boer, H.
      Acur, N.
      Date
      2006
      Source Title
      Creativity and Innovation Management
      Print ISSN
      0963-1690
      Electronic ISSN
      1467-8691
      Publisher
      Wiley-Blackwell Publishing
      Volume
      15
      Issue
      1
      Pages
      85 - 95
      Language
      English
      Type
      Article
      Item Usage Stats
      142
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      157
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      Abstract
      Marketing, strategic management and contingency theory suggest that different strategies require different practices. The new product development (NPD) literature, however, hardly addresses the product development practices needed to support different strategies. An analysis of eight prospectors, twenty-seven analysers and seven defenders (Miles and Snow, 1978) suggests that the NPD improvement motives and practices of these three types of strategies are less different than we expected. Our explanation for this finding is that the three strategic types are growing towards each other, forced by changes in competition and enabled by new technologies and management concepts.
      Permalink
      http://hdl.handle.net/11693/48567
      Published Version (Please cite this version)
      https://doi.org/10.1111/j.1467-8691.2006.00371.x
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      • Department of Economics 662
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