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      • Theses - Department of Interior Architecture and Environmental Design
      • Dept.of Interior Architecture and Environmental Design - Ph.D. / Sc.D.
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      Impact of object salience in physical and digital exhibitions: a visitor attention study

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      Embargo Lift Date: 2019-04-30
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      Author
      Zıraman, Ayça Turgay
      Advisor
      İmamoğlu, Çağrı
      Date
      2018-10
      Publisher
      Bilkent University
      Language
      English
      Type
      Thesis
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      Abstract
      More often than not, multiple exhibit objects are displayed, rather than a single exhibit object, in a single exhibition space. This situation might induce a competition for visitor attention between the objects. As an attempt to elucidate the nature of this competition, this study addresses the influence of the salience layout of exhibit objects on the distribution of visitor attention in physical and digital environments. Among various salience parameters previously determined in the literature, size and three-dimensionality are investigated in this thesis. A set of field experiments utilizing unobtrusive observation, and selfadministered questionnaires were employed to collect data. In an alternative approach to the existing visitor studies in Turkey, the empirical design involved a high level of control. The results have revealed the ways visitor attention to individual exhibit objects and exhibitions in overall could be influenced by [1] the presence of a more salient object within a set of less salient objects, [2] ordinal position of exhibit objects with different salience levels, [3] the physical or digital nature of the exhibition space, and [4] size and three-dimensionality as exhibit object parameters.
      Keywords
      Digital Exhibition
      Exhibit Object Salience
      Timing Study
      Visitor Attention
      Visitor Behavior
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      http://hdl.handle.net/11693/48131
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      • Dept.of Interior Architecture and Environmental Design - Ph.D. / Sc.D. 31
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